Buyers reported Talking to Existing Customers & Product Demos were the most influential parts of their decisions to purchase a software. The majority of respondents bought/sold software at annual deal values >$25K and company sizes ranged 100-1000+ employees. We just conducted a survey with 109 SaaS revenue leaders to understand the impact various levers have on the sales process in the current environment - both from the perspective of selling and buying. Hearing and seeing sales cycles getting longer and longer. Ps: it had a typo though 'sent' is even more powerful than 'spent' in this context :) I know it may not be always possible and everyone thinks differently but give this a shot if you are starting to build. We take pre-seed risk all day long but our founders are deep partners in de-risking it every single day for both of us - Zero-CAC-focused-building is a key part of it.

Zero CAC building in the early days requires a specific type of DNA - one that has clarity of the why, one that is not in a rush, one that is sure of itself, one that knows it will be the most powerful part of their business once they figure it out, and MOST IMPORTANTLY one that knows it as the only way to be confident of PMF!!!Ī recent update from one of our investments from earlier in 2022 had all the key numbers and it ended the update with this - All this with 0 rupees spent. Spending for ignition is fine and usually needed but it tapers down quickly if the product really works and takes off. and there are so many more products that had zero CAC for a long time and almost all of them were built just over the past 20 yrs only.Īnd yet, I rarely see founders trying to build products with zero CAC in the early days.

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