That brings us to a photo editing software that’s got you covered for everything - from delicate retouching and quick corrections to immersing yourself in complex fine art with hundreds of layers. It took Serif 5 years of constant creating to release their first Affinity app - Affinity Designer - and the time and effort put into the product really shows. So, not so surprisingly - it wasn’t an overnight project.

They scrapped all of their code and took this as a chance to push the boundaries of what creative apps can really do. Instead of playing it safe and sticking with their legacy apps, Serif decided to hit the reset button and start inventing new software from scratch. Whether it’s a piece of code, a painting style, a recipe, or a product - it’s easy to rest on your laurels a little rather than constantly pushing yourself to improve or experiment.īut that’s not what Serif did. When you create something you’re proud of, and that’s well loved by others, most people would agree it’s easy to get a little complacent.

Serif photo